Will competition between LCCs lead to lower fares in the US?

IAG-owned LEVEL recently announced that it will start flying to Oakland and Los Angeles, California from Barcelona, Spain in June. LEVEL is meant to compete in the long-haul, low-cost marketplace—a space that is currently dominated by Norwegian Air.

IAG’s move signals that there is still room to grow in the long-haul, low-cost sector, but will this growth bring lasting lower fares?

Or will the promotional fares give way to prices that are not much different than those offered by legacy carriers?...

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