IAG-owned LEVEL recently announced that it will start flying to Oakland and Los Angeles, California from Barcelona, Spain in June. LEVEL is meant to compete in the long-haul, low-cost marketplace—a space that is currently dominated by Norwegian Air.
IAG’s move signals that there is still room to grow in the long-haul, low-cost sector, but will this growth bring lasting lower fares?
Or will the promotional fares give way to prices that are not much different than those offered by legacy carriers?...
Full article on TravelPulse
