By almost every measure, Egypt’s tourism industry is ailing. The number of arrivals was cut nearly in half between 2015 and 2016. Recent terrorist attacks on the country’s Coptic churches, some of which are popular sites among both religious and secular tourists, served as a reminder that danger and instability continue to plague the once-popular country, as they have since 2011. In the midst of this lengthy slump, at least one company is not just getting nostalgic about past tourism glory days. They are actively trying to recreate this heyday.
